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Customer Spotlight

First Bank Transforms
Account Opening Process

With $5.5 billion in assets, First Bank serves more than 300,000 customers in North and South Carolina.
The community bank employs over 1,000 people at 100+ branches across the Carolinas.

Challenge

First Bank’s account opening process was tedious and time-consuming, often taking as long as 45 minutes to open one account. Further complicating the issue, the bank had been rapidly growing through acquisition for over a decade and inherited a jumbled web of different applications and procedures along the way.

Solution

First Bank selected the CRMNEXT platform to unify its core and all other systems under a singular codeless, intuitive interface. Through CRMNEXT’s inherent work simplification and automation technology, First Bank was able to drastically simplify its account opening process- now a simple, 6-step progression that takes just a few minutes.

Result

First Bank reduced its account opening time from 45 minutes to under 10 minutes – putting time back in its team’s work day to focus on customers. Additonally, built-in regulatory guardrails in its new account opening process significantly reduced rework. Find out more about how CRMNEXT shaved 35 minutes off new account opening times.