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CRMNEXT won 'The Best CRM project in the Asian Banker Technology Award 2017'

Singapore June 21, 2017: CRMNEXT received the award for Best CRM Project in The Asian Banker Technology Innovation Awards 2017. The awards ceremony was held in conjunction with the prestigious Asian Banker Summit 2017, the foremost annual meeting for decision makers in the financial services industry in the Asia Pacific region, held at the MAX Atria at Singapore EXPO, Singapore.

The comprehensive sales customer relationship management (CRM) platform provides a 360-degree customer view, tracking engagement across channels and devices

The (CRM) project is a comprehensive implementation covering processes in retail banking across prospect and customer service, campaign management, sales and performance management. The implementation ensured that the CRM platform will be accessible across all channels and devices inclusive of branch, web and mobile. It provides a 360-degree view of customers and tracks all engagement, leads, and triggers, analyse, and use it to enhance customer relationship.

The CRM system enabled to successfully execute targeted cross-sell capabilities improving lead conversion by 35%

The bank integrated this system with location based demographics to develop and deploy targeted campaigns, improved insights, along with shared campaigns translating to more cross-selling opportunities with higher conversion rates. Its customers witnessed a 35% increase I lead conversion rate and a 170% increase in lead volumes following the implementation. Project also resulted in a 50% increase in cross-sell ratio and a 60% increase in sales per employee.

New platform significantly improved customer profitability ratio and efficiency in sales

CRM deployment by CRMNEXT brings significant operational benefits to the bank with notable increase in its customer profitability ratio andcustomer satisfaction. It improved the efficiency, reducing the turnaround time by 75% and the sales cycle time by 90% after this project


CRMNEXT is the leading global cloud CRM solution provider. It has practice leadership across nine verticals assisting businesses from SMEs to Fortune 500 businesses in optimizing customer relationships. It is also pioneering a Digital CRM rollout for some of the largest enterprises across Asia-Pacific. CRMNEXT’s customers include global brands like HDFC Bank, ICICI Bank, Axis Bank, Pfizer, Tata AIA, National Bank of Oman, Pavers England etc. It was recently lauded in the Gartner Magic Quadrant 2015 for Lead management, Sales Force Automation and Customer Engagement.For more information, visit the best CRM software.

About The Asian Banker:

TThe Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The Singapore-based company has offices in Singapore, Malaysia, Hong Kong, Beijing and Dubai as well as representatives in London, New York and San Francisco. It has a business model that revolves around three core business lines: publications, research services and forums. Visit the company at The Asian Banker