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Transform shopping experiences

Get 360-degree customer views, create bespoke shopping experiences, and convert shoppers into customers quicker

  • Get holistic customer views

    Integrate data within CRMNEXT, social and third-party systems to get unified, 360-degree views of prospects in a single snapshot

  • Personalize shopping experiences

    Leverage 360-degree customer data on CRMNEXT to get deep, actionable insights and craft personalized experiences

  • Acquire customers quicker

    Use CRMNEXT’s omnichannel capabilities to unify operations on web, mobile, social, in-store and beyond while establishing end-to-end process automation

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Service like never before

Achieve service excellence, structurally lower costs, and make service a point-of-sale

  • Unify the experience

    Equip associates to service customer needs by leveraging CRMNEXT’s smart integrated platform at every touch point anytime, anywhere, and across devices

  • Make it First-Time-Right (FTR)

    Level up self-service capabilities & improve ‘First-Time-Right’ delivery with intuitive processes on mobile, web, and people-assisted channels

  • Service to Sale

    Utilize purchase histories, activity patterns, and embedded analytics to help systems and associates offer in-context, relevant products & services to customers

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Empower the workforce

Equip the workforce with the tools to excel, drive collaboration, and track performance

  • Accelerate speed of operation

    Enable teams to do more anytime, anywhere across devices on a single, unified platform that provides deeper insights and real-time reports & dashboards for faster decision-making

  • Boost collaboration

    Enable cross-functional collaboration with in-house communication and social platforms to improve knowledge management, speed up decision-making and special approvals

  • Skill up to succeed

    Leverage the power of CRMNEXT to upskill team members with self-paced learning options and create robust knowledge management frameworks

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Digital Retail CRM:

CRM in retail is a powerful tool for a retail business for understanding the customer base across the verticals like customer management, sales management, vendor management, distribution channels & inventory management, campaign management and post sales analysis that result in understanding the revenue aspects, be it a small or a massive organisation.

It helps in understanding & laying a supreme shopping experience and ultimately results in high growth cross selling and up selling opportunities.Digital CRM for retail not only guides in boosting up the revenue for the organisation but also helps in understanding the existing revenue base along with their shopping patterns for generating fresh business opportunities in retail sector.

CRM in retail assists with extracting insights from personal customer data dump. This data intelligence is then used for promoting the offers as per the existing requirements among the customer base. CRMNEXT’s CRM for retail helps in dealing with the following challenges-
1. How to have seamless communication with the vendors through the vendor management system?
2. How to have a transparency for the available inventory with regards to the everyday opening & closing figures?
3. How to link the increase or decrease of a specific real time requirement in the market to the suppliers or vendors?
4. How to monitor the response of the existing customers along with the related offers which can be run?
5. How to increase the customer base through segmentation of the products as per the new customer requirement existing in the market through understanding the latest trends & analysis?

Benefits of CRM in retail-
1. Retaining existing clients
2. Building new customer base by promoting existing trends
3. Vendor management system
4. Understanding bottlenecks in sales process
5. Promoting efficient marketing campaigns
6. Justification in terms of sales/marketing activities vs revenue generation & completion of sales targets

customer success stories

  • hdfc logo
  • bajaj logo
  • axis logo
  • icici logo
  • nbo logo
  • bdo logo