Code-less toolbox for CRM in banks to create seamless one and done processes across all channels.
Enable bankers to view data and continue the same process anytime, anywhere, and across devices on a unified CRM for banks
Leverage the power of unified banking CRM platform with high straight through processing to boost first touch resolution reducing the cost of service.
Deliver simple, fully integrated application processes to ensure customers can apply for any product, anytime & in any channel on a scalable CRM system tailored for banks
Establish end-to-end integrated lead & referral process automation to convert prospects into customers quicker than ever
Equip bank branch reps to service every customer need from a single integrated application
Enable real-time collaboration and rich customer insights from any device, allowing bank staff to execute faster & free up time for deeper customer engagements
Deliver instant gratification with smart self-buying journeys, automated decisions & straight through processing enabled across devices on a imtegrated CRM for banks
Access everything needed to service the customer in a single, integrated view across all customer touchpoints, teams and locations on a integrated CRM system for banks.
Level up self-service capabilities & improve ‘First-Time-Right’ delivery with intuitive processes on mobile, web, and people-assisted channels
Empower agents to know everything about the customer in a single screen and delight the customer with contextual offers and instant action using a unified CRM for banks
Equip agents to assist servicing, prevent fraud, and accelerate collections with powerful automation tools and smart coaching with a powerful banking CRM platform
Enable smarter performance monitoring through modelers across the collection ecosystem
Use intelligent, integrated customer views to get superior visibility resulting in better & proactive collections
A Banking CRM builts immensely rich customer profiles with real time display of product holdings and transactions, interaction, engagement analysis and real time customer intelligence for superior product targeting, service that created enduring profitable relationships. Ready connectors available for integration with third-party sources delivers ready-to-use, verified profile information.
CRM in Banking empower service teams to assist customers in real time by auto-populating contact information, previewing customer profile, auto-assigning calls automatically to free agents, for all incoming calls. Teams can implement predictive dialing and interactive voice response (IVR). Seamless integrations eliminated hopping between multiple systems and enables call closures on a single platform. Service teams can now assist customers in real time on demand video or text chat and co-browsing.
CRM for Banking can deliver correct resolution to customer issues with solution suggestions at the first contact itself. A centralized platform for all information including product holdings, data from multiple systems, interactions, past cases, solutions, etc. generates a holistic treasure trove of customer information. Seamless integration with DMS (Document Management System) guides agents to the right service collateral.
Banking CRM delivers with an end to end digital journey for faster processing of leads, captured from multiple sources including website, email, branch visits etc. The platform automatically scores leads based on multiple predefined or customizable parameters for sales teams to prioritize actions. Leads are auto assigned/routed with intelligent rules based on skills set and expertise. Relationship Managers can conduct seamless prospecting with context-based coaching tips and action points at every lead stage to increase closure rates.
A CRM in Banking displays personalized offers and insights with respect to customer profile through algorithm techniques like frequency scoring, whitespace analysis with cross sell modelers and utilizes guided call scripts and playbooks to increase the probability of conversions. Real time alerts from various systems integrated to provide event based triggering such as large deposits, channel usage, etc laid the foundation for building a meaningful relationship.
Marketing leaders understand the importance of personalization, speed and timing of omnichannel campaigns for attracting and retaining customers. CRM for Banking brings to your finger click a campaign designer, an out of the box visual tool to personalize, automate and execute omnichannel campaigns. It provides a single interface for complex campaign logic, segmenting customer data and implementing campaigns like sending emails, flyers, newsletters, event invitations etc.
How does CRM work in a bank?
CRM for banks facilitate a transformation that propels banks to higher growth rates. In today's financial environment, peppered with digital disruption, banks can no longer depend on customer inertia to retain customer loyalty. A Banking CRM is a powerful platform that empowers banks to provide omnichannel experiences to customers. Seamless workflow designers and intelligent digital accelerators have made complex banking processes like loan application and servicing lightening quick. It helps to nurture relationship with existing customers and ability to onboard new customers seamlessly, brings revenue growth for banks. Self service portals empower customers to select products as per their needs. Relationship dynamics are drifting away from 'inherited' relationships to 'managed' relationships, from 'physical' to 'virtual' banking and from 'branch' specific to 'anywhere' banking.
You can use CRM in banking to handle can handle huge end user data base. Millions of bank staff members across various locations can seamlessly use the CRM software at the saame time. Intelligent and innovative tools like David decision engine and Autonoma integration designer empower bank employess to complete the complex processes in quick time to provide instant customer fullfilment. CRM solutions like CRMNEXT also provides innovative add ons like cross-sell modelers to show relevant product recommendations for customers and powerful marketing module to run AI driven target campaigns.
CRM works in a bank by providing a unified platform to eliminate multi window hopping and thereby fullfilling customer's expectations of Zero touch, Zero TAT and Zero rework.
How to successfully implement CRM in a bank?
The key to a successful implementation of any banking CRM software lies in addressing the following challenges:
1. How to improve customer acquisition and reduce the lead conversion cycle in Banking?
2. How to create an intelligent 360⁰ view of customers that provides every detail at a single glance?
3. How to cross-sell banking products across multiple channels on a single platform?
4. How to assist the banks workforce in achieving higher targets plus improving coordination efforts?
5. How to converge multiple campaigns across product lines while providing visibility across channels?
6. How to pursue service requests or complaints across channels to ensure fast and accurate resolution with strict SLA Adherence?
7. How to reduce process cost and wastage while conforming to compliance and audit standards?
8. How to provide real-time insights with intelligent reports & dashboards for pro-active action?
What are the benefits of CRM software for banks?
CRM software can offer the following benefits:
1. Faster lead conversion.
2. A single window access for all needs.
3. Improved efficiency and waste reduction.
4. Increased customer acquisition and profitability.
5. Enhanced customer experience & satisfaction.
6. Strengthened banking workforce management.
7. Utilization of advanced real-time reporting.
Moreover, CRMNEXT’s Banking CRM solution enables workforce transformation by providing data and process centricity. It establishes an integrated desktop with complete customer 360 degree view, while automating processes across functions like sales, services, marketing and operations. CRMNEXT is guaranteed to generate growth and improved profitability.
What banks use CRMNEXT?
HDFC Bank, Axis Bank, ICICI bank, SBI and many more.