Reliance Mutual Fund

Managed portfolios have increased by 40%.

With CRMnext, Reliance Mutual Fund has achieved 50% reduction in transaction costs and 40% increase in customers under managed portfolios.

Vinay Nigudkar

CIO, Reliance Capital Asset Management

Background

• Leading Indian mutual fund company.
• Investor count of over 72 lakhs folios.
• More than 150 branches.

Challenges

• Home grown business intelligence.
• Numerous issues with the registrar data.
• Need for control on customer and partner acquisition, retention and relation.
• BI performance.

Solution

• Deploy CRMnext to 1000 users to create a Unified Data Model.
• Brought stakeholders from sales to service on a single platform, to eliminate information silos.
• Implementation of Business Intelligence for better insight by integrating and analyzing more than 400 million rows - up to 1 terabyte - of data that end users can mine.

Benefits

• Customers up in managed portfolio by 40%.
• Enhanced the capabilities of customer servicing by increasing First time right and TAT adherence by 400%.
• Reduced the cost of servicing by a huge margin.
• Improved lead conversion.
• Increased the capability of customer retention.
• Reduced time and IT resource requirements for regulatory reporting.