CRMnext Overview

Social CRM

CRMnext's social CRM tools capture information from Facebook, LinkedIn and Twitter to help gain a proper understanding of consumer mindsets. Our Social Connect solution creates Leads and Cases from social sites instantly, parallely generating real-time analytics. Redesign your sales lead management process and customer service management plan by studying customers' tweets and comments on how they rate your products and services.

Social Connect

Get updated about freshly uploaded content by customers on Facebook and Twitter. An overview of all your customers' experiences and opinions will guarantee better decisions and improved brand awareness.

Sentiment Analysis

Monitor the positive and negative opinions about your product or brand to calculate its popularity in different territories or groups. Makes customer profiling more effective and allows more personalized interactions.

Data Enrichment

Pinpoint the key people in an organization quickly and ensure you have the correct information through their LinkedIn profile. Get a more holistic picture of an organization by studying all relevant representatives profiles. 

Brand Shielding

Continually monitor what is being said online about your brand through comments posted on Twitter and Facebook. Escalate negative feedback for instant follow-up by relevant teams to ensure timely action.

Lead Generation

Monitor new trends and search for comments on the products you sell using keywords. Generate fresh leads from feedback and conversations posted about competitors' products.

Blogs and Groups

View comments customers and prospects make on the company blog through RSS Feeds. Increase upselling and cross selling by inviting and encouraging discussions through your company's social networking groups.

Social Analytics

Study user behavior statistics, daily volume, demographics, location, content tone, themes and trending topics for your product. Visibility on everyones' experiences will ensure better decisions and improved brand awareness.

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Popularity through word-of-mouth

Consumers have access to multiple social networks where they can share their opinions on the sales or services of organizations with numerous people. Your organization's popularity can increase or decrease overnight through word-of-mouth. Identify all conversations on social networks which mention your product and convert to leads or cases. Respond to Tweets from CRMnext to keep track of interaction history.

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Influencing decision-makers

A single dissatisfied customer can hamper sales - especially when the experience is shared with numerous people through Tweets and comments. Nowadays, consumers prefer to make decisions to buy products based on the feedback of a friend, peer or colleague. Improving customer satisfaction by efficient handling of cases and service requests is made easier through CRMnext by spotting complaints and comments on social networks and assigning them to the relevant teams instantly.

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Building strong business relationships

Find a key contact for an account from LinkedIn and use information he has voluntarily shared to gain rapport in the first meeting. Encourage feedback from satisfied customers on a social network to improve credibility and generate interest from new consumers. Store all data related to important contacts and their social information in CRMnext under the account they represent.