CRM Solutions for Pharmaceutical and Life Sciences
CRM in Pharma & Life Sciences
Our CRM solution for Pharmaceuticals and Life Sciences business
is comprehensive and helps companies in optimizing their
relationships with physicians, chemists, hospitals and other
healthcare societies. CRMnext's KOL management enables effectively
building relationships with potential and existing KOLs to optimize
collaborations and ensure real-time information is available to all
- In this age of myriad patents & pricing scrutinization,
pharmaceutical companies are increasingly facing pressure to build
stronger relationship management capabilities to help boost
- In addition to demands for efficiency, quality and flexibility,
pharmaceutical and life sciences companies are also required to
simultaneously cut costs and improve standards of
- Constant pressure prevails to shorten product development time
and introduce innovative products that customers value.
- Delivery of superior value to shareholders and innovative
healthcare to patients across the spectrum of products.
- How to prioritize physicians based on influence & Rx
- How to quantify physicians' perceptions about drugs?
- How to ensure optimum utilization of samples?
- How to segment chemists & hospitals based on consumption
potential & growth prospect?
- How to optimize travel plans for sales teams?
- How to contain training costs in the face of attrition?
- How to record competitor steps to build business
- How to track and prioritize complaints, including medical
- How to provide real-time insights into key performance
indicators with intelligent reports and dashboards for proactive
CRM solutions in pharmaceuticals and life sciences have evolved
from a workforce management application to a more customer-centric
strategy and includes KOL management. Current investments in home
grown systems and incumbent CRM vendors have failed to keep up with
this new realization. There is a need to relook at these
investments to ensure that CRM is more aligned with business
Our CRM solution for pharmaceuticals and life sciences business
provides a fresh way to look at simulating and managing growth. It
brings to pharmaceuticals and life sciences best practices from
over eleven industry verticals in one comprehensive offering.
In addition, our CRM software facilitates effective key opinion
leader (KOL) management for pharma and life sciences companies to
ensure better relationships and quick access to critical
information. To know more about CRMnext's KOL management, click
To learn more about our Pharma CRM solution, or download the