CRM Solution for Media
CRM in Media
Our CRM solution for media provides comprehensive relationship
management for media companies to boost revenues by streamlining
processes, on a powerful technology platform that helps build
richer relationships to retain, grow and acquire new accounts.
- Collate and perform competition analysis using AdEx/ Aircheck/
TAM data in order to track business lost to competitors and have
pre-built automated workflows to target the same.
- After embracing new media and broadcasting techniques, growth
has accelerated in recent years.
- How to provide a single 360° view of accounts, the brands they
foster, their current and past advertising patterns, their loyalty
and other competing campaigns, credit profile and pending customer
- How to ensure end-to-end visibility into the ad sales process,
right from prospecting through the creative/proposal stage to
inventory commitment, traffic planning and finally closure?
- How to provide up-to-date analysis on advertising budgets and
expenditures plus slice/dice that account-wise, brand-wise,
media-wise to maximize the share of wallet?
- How to grow existing relationships with accounts, media
agencies, advertising agencies, PR firms, etc. and retain
interaction history so as to avoid the effects of high sales force
- How to segment media and advertising agencies based on their
influence level over different customer segments and incremental
- How to reliably coordinate, collaborate and action customer
requests and complaints, across channels to ensure fast &
CRMnext's media solution provides complete account management
with insights into the sales pipeline and incorporates conclusions
from AdEx/ Aircheck/ TAM and more, to take corrective measures for
maximizing revenues. The solution also helps in monitoring
inventory commitments and integrates with media core systems like
Traffic and Finance for last mile updates.
With pre-built processes for multimedia space/ timeslot sales
and a unified view of the accounts across departments like sales,
creative, revenue planning, production and traffic, it is designed
to address the needs of every media house.
To learn more about our Media CRM solution, or download the