CRM Solution for Insurance

CRM in Insurance

Our insurance CRM helps general & life insurance companies enhance customer satisfaction. CRMnext boosts revenues by streamlining processes, improving intermediary management and providing actionable intelligence at front-ends on a single technology platform.

CRM initiatives at insurance companies often have annexed visions due to the complexities involved in creating a single repository of actionable data. These initiatives become departmental in nature, point solutions that quickly become part of the problem.

Background

Insurance products are becoming more commoditized.
Customers are being influenced by multiple channels to make their buying decisions.
Advertising efforts are being countered by comparison portals, insurance advisors and corporate alignments.
A large share of business is driven through intermediaries where information challenges exist for effective management without the implementation of CRM for insurance.
Companies continue to face stiff revenue targets spread across too many stakeholders.
Stakeholders struggle to deal with too many processes, systems and geographies.

Challenges

Effectively collaborate with network of agents and intermediaries to get better visibility of sales processes, reduce cycle times and prevent revenue leaks?
How to provide valid, up-to-date intermediary-wise performance data to help relationship managers drive revenues?
How to influence corporate buying decisions, while working to forward relationship width?
How to ensure optimal service quality to customers & intermediaries, across a multi-source eco-system?
How to evolve a complete 360° view of customers along with their policy holdings, risk profile, premium payments, claims history, to judge true value of relationship?
How to tap complete household/ account potential to offer personalized products as per requirement and propensity, using cross-sell/ up-sell techniques?
How to provide proactive real-time insights into processes for actions, with intelligent reports & dashboards?
How to comply with ever changing insurance regulations?

Solution

Our insurance CRM with its advanced integration capabilities streamlines processes, implements integrated practices and consolidates data across various systems (underwriting, claims, policy management, etc). It also consolidates partner & customer profiles, manages referrals, new policy issuances, servicing needs and campaign strategies.

To learn more about our Insurance CRM solution, contact a CRMnext Expert or download the Insurance CRM Factsheet.