CRM Solution for Banks
CRM in Banking
Implementing a CRM in banking industry can be very challenging.
CRMnext optimizes existing customer strategies and makes them
future-proof without affecting your bank's flexibility, unlike
other banking CRM systems. Our banking solution helps to increase
customer satisfaction and boost revenues by streamlining processes
on a powerful technology platform which enables transformation from
a product centric to a customer centric organization.
Background
- Banks continue to face stiff revenue targets spread across too
many stakeholders without banking CRM systems.
- Banks' stakeholders struggle to deal with a vast number of
departments, systems and geographies.
- While the growth strategy of most banks relies on a
cross-selling infrastructure, there is an apparent lack of it.
- Large investments are made to enable marketing intelligence,
yet dismal infrastructure exists to execute and complete the
feedback loop. Absence of visibility has created a reporting
overload, directly resulting in huge efficiency drags.
- Unable to sling intelligence to front ends, marketing
continuously generate campaigns, targeting a mind boggling number
of customers and prospects. To meet these growing numbers, product
teams take to direct strategies, with parallel ownerships,
dismissing possible synergies.
- Manual reporting is the primary source of performance
analysis for most banks.
Challenges
- How to create an intelligent, unified view of customers and
their needs?
- Identify and cross-sell products, from multiple repositories
& systems.
- How to assist workforce in achieving higher targets, reduce
non-core workloads, minimize coordination efforts and provide
actionable intelligence?
- A single window to view end-to-end processes that spans across
systems and enforce TAT/SLA adherence?
- How to converge multiple, disjoint, independent campaigns
across products, while providing visibility across channels?
- How to reliably coordinate, collaborate and action customer
complaints, across channels to ensure fast & accurate
resolutions?
- Reduce process cost and wastage while conforming to compliance
and audit standards.
- Real-time insights into processes with intelligent reports
& dashboards for pro-active actions.
Solution
CRM in banks has evolved from a customer facing application to a
customer-centric strategy that manages the complete cycle from
customer interactions to branch operations through central
operations.
CRMnext's consultants are experts in banking CRM
systems. Our CRM solution helps banks to create a single
window to view up-to-date customer data, manage end-to-end
processes (product sales, fulfillment, etc.), enforce TAT/SLA and
access intelligent reports. This "unified desktop" boosts workforce
efficiency by eliminating inter-department coordination efforts,
reducing application hopping and ensuring downstream action using
escalations.
To learn more about our CRM banking solution, or download the
.