CRM Consulting
QuickStart™ Data Marts
Most large organizations have multiple departments which have a
key need for trend analysis across different dimensions and periods
for their business process. The traditional technique for achieving
this is to invest in a Data Ware House (DWH), which is built
periodically, generally on a month-on-month basis. It takes from
hours to a couple of days completing the cycle and then reports are
generated which show an outdated snapshot of the business! Also,
with Data Ware House comes the need for enormous infrastructure and
high maintenance.
Puzzling System Complexity
However, the question is - do we really need to analyze the
behaviors across all attributes or would the trends across certain
focused dimensions suffice?
As demonstarted in the diagram below, data is
closely factored in a way that reduces data components and
transforms for further analysis. Identifying strongly interacting
attributes in constructing models thereby increases the accuracy of
predictions and dramatically decreases computation time. This also
helps in reducing data calculations from 37 points to just 7
points.
Why compute data when 90% will not be
used?
Key Benefits:
QuickStart is our new avatar of Data Ware House - we focus
specifically on key needs for analysis. Here are some benefits:
- Lower cost of ownership
- Lower cost of maintenance
- Lower computation time
- Can be computed frequently (like at EOD), since only focused
attributes are being built
- Analysis can be done on latest data snapshots
If you would like to know more about how we can help your
organization, .