CRMnext Overview

Social CRM

CRMnext's social CRM tools capture information from Facebook, LinkedIn and Twitter to help managers gain a realistic understanding of consumer mindsets. Continually monitor what is being shared online about your brand and others by quantifying negative and positive feedback through sentiment analysis. Escalate negative comments for instant follow-ups to ensure timely action and avoid customer churn.

Our CRM solution creates Leads and Cases from social networking posts instantly, parallely generating real-time analytics. Redesign your sales lead management process, marketing strategy and customer service management plan by studying customers' posts on how they rate your products and services.

Social Analytics

Use social CRM to study user behavior statistics, daily volumes, demographics, location, content tone, themes and trending topics for your product. Visibility on everyones' experiences will ensure better decisions and improved brand awareness.

Data Enrichment

Pinpoint the key people in an organization quickly and ensure you have the correct information through their LinkedIn profile. Get a more holistic picture of an organization by studying all relevant representatives profiles. 

Lead Generation

Monitor new trends and search for comments on the products you sell using keywords. Generate fresh leads from feedback and conversations posted about competitors' products.

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Popularity through word-of-mouth

Consumers have access to multiple social networks where they can share their opinions on the sales or services of organizations with numerous people. Your organization's popularity can increase or decrease overnight through word-of-mouth. Identify all conversations on social networks which mention your product and convert to leads or cases. Respond to Tweets from CRMnext to keep track of interaction history.

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Influencing decision-makers

A single dissatisfied customer can hamper sales - especially when the experience is shared with numerous people through Tweets and comments. Nowadays, consumers prefer to make decisions to buy products based on the feedback of a friend, peer or colleague. Improving customer satisfaction by efficient handling of cases and service requests is made easier through CRMnext by spotting complaints and comments on social networks and assigning them to the relevant teams instantly.

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Building strong business relationships

Find a key contact for an account from LinkedIn and use information he has voluntarily shared to gain rapport in the first meeting. Encourage feedback from satisfied customers on a social network to improve credibility and generate interest from new consumers. Store all data related to important contacts and their social information in CRMnext under the account they represent.