Cloud computing is a model for accessing IT networks, servers,
storage, applications and services that are shared with multiple
users through the internet. It delivers cost-efficient computer
hardware, software and services as infinitely flexible and
adaptable resources. Popular software like cloud CRM require
minimal IT personnel and management involvement from users.
The data in the cloud exists on servers which are mirrored onto
other servers, this keeps it secure and available always.
Three Cloud Computing models
The three most typical cloud computing models are - SaaS
(Software as a Service), PaaS (Platform as a Service) and IaaS
(Infrastructure as a Service).
CRMnext is amongst leading global cloud CRM vendors offering
simple and easy to use SaaS CRM Solutions.
Cloud Computing Deployment Models
Through cloud computing, information can be shared amongst
multiple people instantly, the need for carrying around physical
storage devices, documents, catalogs, etc. is eliminated.
Three cloud computing deployment
- Public Cloud: resources are shared between
multiple organisations, for maximum cost-efficiency.
- Private Cloud: a closed, dedicated resource
made available to a single company or group of companies and can be
hosted internally or externally at a third-party facility.
- Hybrid Cloud - it combines the public and
private cloud approaches. For example, a company with an e-commerce
website can use the public cloud to host its online sales and
service, but keep sensitive customer data in a private cloud.
Benefits of Cloud Computing
- In the cloud, applications are programmed to fully exploit
hardware virtualization for multiple processors, memory and storage
devices that are connected to behave as one system, making it
- Data can be drawn together from multiple sources and
distributed in a user-friendly way adapted to individual
requirements through a web browser.
- Cloud computing enables agility on a massive scale. Small,
medium and large businesses have opportunities to roll out
innovative new ventures, without prohibitive costs, delay or
- It is elastic and resources can be switched on/ off in seconds,
empowering organizations with better experimentation capabilities.
In the old model, future requirements would need to be thought
through and planned in advance, then new systems would be ordered
and deployed much later.
- It is particularly beneficial for start-up businesses giving
them incredible levels of agility and much lower operating costs,
thereby attracting investors.
- Collaborations are more efficient and secure with a trusted
third party running a closed environment from their secure data
centre. This is especially relevant with sensitive or critical
customer data is being shared between two organizations.
- An external cloud environment which is being audited regularly
and subject to global standards and regulations will have higher
security levels than at a company's own data centre.
The Potential of Cloud Computing
The whole premise of cloud computing is to change and improve
how we work because of the new way IT is being run. Technology
resources are no longer fixed, but abundantly and flexibly
available from anywhere, around the clock. Gartner
optimistically estimates the cloud market at $150 billion by
The cloud opens up ways for new forms of collaboration by
eliminating the need for individual organizations to reinvent the
wheel when there are common needs that can be served by a single,
central resource. For example, a pharmaceutical company could
collaborate on complex and time-consuming administrative activities
related to governance, risk and compliance.
Cloud computing and it various forms will take product design
and services to a new level, enabling customers to express their
views, requirements and complaints clearly through a secure
platform to businesses. This collaborative effort achievable
through cloud CRM (also known as web CRM and On-Demand CRM) will
lead to better innovations and successful cost effective
strategies. A SaaS CRM solution is both cost-effective, simple and
virtually requires no hardware or software maintenance.