What can CRM Deliver?
CRM solutions enable companies to
optimize customer experience and effectively manage relationships
with customers, partners and vendors. An effective CRM
implementation boosts business efficiency, thereby increasing
profit and revenue generation capabilities through enhanced
customer retention, cross selling and optimized products. Take a
quick look at some of the measurable benefits that your
organization can gain by implementing a CRM software -
Increased Customer Lifecycle Value
In most businesses, the cost of acquisition of customers is
high. To make profits, it is important to keep customers longer and
sell them more products (cross-sell, up-sell, etc.), during their
lifecycles. Customers stay, only if they are provided with value,
quality service and continuity. CRM solutions enable you to do that
by enhancing customer experience through products and services that
are based on customer needs.
Once a business strategy is put into motion, the management
needs feedback and reports to judge how the business is performing.
CRM solutions provide an organization's management control and a
scientific way to identify and resolve issues. The
benefits are a clearer visibility of the sales pipeline,
accurate forecasts, better campaigns and more.
Customer Lifecycle Management
To keep customers happy, you need to know them better. At the
minimum, you need a centralized customer database that
captures information from all customer facing departments and
partners. Integrated CRM systems, like CRMnext enable an
organization to manage customer information, through all the stages
of their lifecycle through multi-system integration and social CRM
CRM offers business and technological alignment, this
enables companies to achieve strategic company goals more
effectively, like enhanced sales realization, higher customer
satisfaction, better brand management and more. Additionally, the
alignment results in a more consistent customer communication which
Valuable business insights make it easier to identify
bottlenecks, their causes and remedial measures. For example,
CRMnext provides real-time business focus dashboards with extensive
drill-down capabilities. These provide decision makers with
the depth of information required to accurately identify the causes
and spot trends.