Customer Success Stories


Delivering high impact business performance across all sizes.

Some description


The bank uses CRM to achieve its "One Bank" vision, boosting profit and customer satisfaction.

  • 208% Increase in lead conversion
  • 40% Increase in cross sell
  • 93% Improvement in sales turn-around-time
  • 92% Increase in customer loyalty index
  • 24% Increase in net promoter score
  • 108% Increase campaign response rates
  • 370% Increase in lead generation
Learn More
Some description
Some description

Axis Bank

Driving sales efficiency with a unified CRM Platform.

  • 250% Increase in lead conversion volumes
  • 160% Increase in referral sales
  • 247% Increase in campaign ROI
  • 68% Improvement in sales turn around time
  • 40% Reduction in rework of sales process
Learn More
Some description
Some description

Bajaj Auto Finance

Bajaj Auto Finance redefines loan processing, with 'Loan in 30 seconds' using CRMNEXT.

  • Complete loan process on a single system
  • Automated underwriting for error less loan eligibility process
  • Process-wise, item-wise, stage-wise dashboards and reports.
  • Unified Supplier-Agency Platform
  • Seamlessly integrate with legacy and other transactional systems
Learn More
Some description

TATA AIA Life Insurance

CRMnext helps leading life insurer to enable end-to-end processes including customer servicing, operations and collections to deliver great customer experience across all touch-points.

  • Decommissioned 28 systems and Integrated with another 18 applications including data marts, core policy system, website, IVR, CTI, IRDA IGMS system etc. to create a single console for customer 360° view.
  • Within 12 months adherence to SLA increased to 95%.
  • Within 12 months First Time Resolution increased to 98%.
Learn More

Reliance Mutual Fund

CRMnext helps India's largest mutual fund house to effectively manage its distribution channels by providing actionable intelligence through integration with registrar and core systems.

  • Enhanced the capabilities of customer servicing by increasing First time right and TAT adherence by 400%.
  • Lowered the cost of servicing by a huge margin.
  • Managed portfolios have increased by 40% with CRMnext.
  • Reduced time and IT resource requirements for regulatory reporting.
Learn More

92.7 BIG FM

CRMnext helps India's largest radio network to increase customer coverage, wallet share and hence sales by creating a unified platform across the organization and actionable intelligence by integrating with various industry expenditure reporting systems.

  • Sales increased by a whopping 184%.
  • Call rates increased, significant decline in number of missed       
  • Conversion rates increased by about 40%.
  • Significant increase in number of large deals.
  • Significant increase in cross selling across multiple brands of a single client and also across media networks.
Learn More

Arshiya International

CRM helps one of the largest and fast growing logistics and supply chain management company to increase sales by providing insights into opportunity pipeline and project execution.

  • Sales increased by 30% from INR 4,526 million to INR 5,926       million.
  • Operating profit increased by 97% from INR 435 million to INR 856 million.
  • Average sales cycle time reduced by 20%.
Learn More