Process Monitoring and Control through Media CRM
Sales increased by a whopping 184% from INR 1084 million to INR 3087 million and operating profits increased from a loss of INR 328 million to INR 287.8 million.
Improved price discovery by defending price, focus on value selling and focus on leveraging network strength.
Call rates increased, number of missed deals has declined, average sales cycle time declined resulting in improved productivity.
Conversion rates increased by about 40%.
Significant increase in repeat business and decrease in customer attrition.
Consistency of information and response by various teams to any customer request across organization.